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KUNDENZUFRIEDENHEIT UND KUNDENBINDUNG FALLSTUDIE: ADIYAMAN

Social and natural sciences journal, 2011-06, Vol.2

Copyright Central Bohemia University 2011 ;ISSN: 1804-9710 ;ISSN: 1804-4158 ;EISSN: 1804-9710 ;DOI: 10.12955/snsj.v2i0.273

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  • Title:
    KUNDENZUFRIEDENHEIT UND KUNDENBINDUNG FALLSTUDIE: ADIYAMAN
  • Author: Celik, Mücahit ; Arslan, Ethem ; Elibol, Fatih
  • Subjects: Profits
  • Is Part Of: Social and natural sciences journal, 2011-06, Vol.2
  • Description: Customer contentment and customer loyalty are now the most important features to maximize profits. Companies should not only focus on production, but they also need to consider every way, which leads to sale. This means, all business activities are not characterized by product, but by customer. The aim of this study is to find out whether the companies in Adiyaman give the necessary-value to customers (- contentment and -loyalty) or not. To determine that, it was handed a field survey questionnaire in the study.
  • Publisher: Prague: Central Bohemia University
  • Language: English;German
  • Identifier: ISSN: 1804-9710
    ISSN: 1804-4158
    EISSN: 1804-9710
    DOI: 10.12955/snsj.v2i0.273
  • Source: ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
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