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The Attractiveness of New Zealand As a University Study Destination: a Coo Study of Chinese Students

Advances in Consumer Research, 2011, Vol.38, p.1 [Peer Reviewed Journal]

Copyright Association for Consumer Research 2011 ;ISSN: 0098-9258

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  • Title:
    The Attractiveness of New Zealand As a University Study Destination: a Coo Study of Chinese Students
  • Author: Morrish, Sussie Celna ; Guo, Jia
  • Subjects: Asian students ; Consumer behavior ; Studies
  • Is Part Of: Advances in Consumer Research, 2011, Vol.38, p.1
  • Description: This study develops a model of COO factors affecting choices of study destination. Using in-depth interviews with Chinese students intending to study overseas, it finds that COO variables influencing their evaluation include: reputation, language, economic, social, legal, and geographic factors.
  • Publisher: Urbana: Association for Consumer Research
  • Language: English
  • Identifier: ISSN: 0098-9258
  • Source: Alma/SFX Local Collection
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