Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation
International journal of data and network science (Print), 2022-01, Vol.6 (2), p.449-460 [Peer Reviewed Journal]ISSN: 2561-8148 ;EISSN: 2561-8156 ;DOI: 10.5267/j.ijdns.2021.12.009
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