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LE RÔLE DES TRAITS DE PERSONNALITÉ DANS L'ALIMENTATION-SANTÉ : LE JOURNAL DE BORD AU SERVICE D'UNE ÉTUDE EXPLORATOIRE/THE ROLE OF PERSONALITY TRAITS ON HEALTH-ENHANCING FOOD CONSUMPTION : EXPLORATORY STUDY USING CONSUMER DIARY

Revue française du marketing, 2014-12 (250), p.41

Copyright ADETEM Dec 2014 ;ISSN: 0035-3051

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  • Title:
    LE RÔLE DES TRAITS DE PERSONNALITÉ DANS L'ALIMENTATION-SANTÉ : LE JOURNAL DE BORD AU SERVICE D'UNE ÉTUDE EXPLORATOIRE/THE ROLE OF PERSONALITY TRAITS ON HEALTH-ENHANCING FOOD CONSUMPTION : EXPLORATORY STUDY USING CONSUMER DIARY
  • Author: Ravoniarison, Aina
  • Subjects: Consumption ; Eating disorders ; Impact analysis ; Personality traits ; Social studies
  • Is Part Of: Revue française du marketing, 2014-12 (250), p.41
  • Description: This paper aims at examining the contribution of personality traits which could influence consumer's health-enhancing food consumption. Based on experiential paradigm and social psychology concepts, a literature review allowed specifying personality variables which might affect consumption experience. An exploratory and qualitative survey through consumer diary was carried out in order to verify research proposals. The results showed that desirability of control, innovativity as well as optimism and self-consciousness might influence the health-enhancing food value in consumers' perception.
  • Publisher: Paris: ADETEM
  • Language: French
  • Identifier: ISSN: 0035-3051
  • Source: ProQuest Central
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