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LE LIEU PEUT-IL AFFERMIR LE LIEN DANS LES RELATIONS COMMERCIALES ? LE CAS DES PROGRAMMES DE FIDÉLISATION ÉCO-LOCALISTES

Revue française du marketing, 2012-10 (237/238), p.27

Copyright ADETEM Oct/Nov 2012 ;ISSN: 0035-3051

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  • Title:
    LE LIEU PEUT-IL AFFERMIR LE LIEN DANS LES RELATIONS COMMERCIALES ? LE CAS DES PROGRAMMES DE FIDÉLISATION ÉCO-LOCALISTES
  • Author: Frisou, Jean
  • Subjects: Brand loyalty ; Consumer attitudes ; Green products ; Location analysis ; Loyalty programs
  • Is Part Of: Revue française du marketing, 2012-10 (237/238), p.27
  • Description: Eco-localist loyalty programs are growing around the world. The aim of this paper is to study the effect of the consumer's attitude towards his living place on his attitude towards the eco-localist loyalty program dedicated to it. A scale of the attitude towards the living place is proposed and tested. Furthermore, the causal link between these two attitudes is tested. Results show a positive link between attitude towards the living place and the utilitarian dimension of attitude towards the eco-localist loyalty program. This effect is stronger when consumers are native to the region. [PUB ABSTRACT]
  • Publisher: Paris: ADETEM
  • Language: French
  • Identifier: ISSN: 0035-3051
  • Source: ProQuest Central
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