Mobile Marketing 2.0: State of the Art and Research Agenda
Marketing in a Digital World, 2019, Vol.16, p.97-119 [Peer Reviewed Journal]Copyright © 2019 Emerald Publishing Limited ;ISSN: 1548-6435 ;ISBN: 1787563405 ;ISBN: 9781787563407 ;EISSN: 1944-7035 ;EISBN: 1787563413 ;EISBN: 9781787563414 ;DOI: 10.1108/S1548-643520190000016008 ;OCLC: 1114974650 ;LCCallNum: HF5410-5417.5
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