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Exploring the Influence of Social Interaction Characteristics on Advertising Attitudes Toward Online Video Platform Users

Cross-Cultural Design, p.519-529 [Peer Reviewed Journal]

The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 ;ISSN: 0302-9743 ;ISBN: 3031359356 ;ISBN: 9783031359354 ;EISSN: 1611-3349 ;EISBN: 3031359364 ;EISBN: 9783031359361 ;DOI: 10.1007/978-3-031-35936-1_38

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