Causal Inference of Direct Email Advertising Effects Using ID-POS Data of an Electronics Store
Social Computing and Social Media, p.401-417 [Peer Reviewed Journal]The Author(s), under exclusive license to Springer Nature Switzerland AG 2023 ;ISSN: 0302-9743 ;ISBN: 3031359143 ;ISBN: 9783031359149 ;EISSN: 1611-3349 ;EISBN: 3031359151 ;EISBN: 9783031359156 ;DOI: 10.1007/978-3-031-35915-6_29
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