Perception of Advertising Within the Context of Generational Theory
Proceeding of the International Science and Technology Conference "FarEastСon 2021", 2022, Vol.275, p.179-188 [Peer Reviewed Journal]The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022 ;ISSN: 2190-3018 ;ISBN: 9789811688287 ;ISBN: 9811688281 ;EISSN: 2190-3026 ;EISBN: 9789811688294 ;EISBN: 981168829X ;DOI: 10.1007/978-981-16-8829-4_15 ;OCLC: 1302011667 ;LCCallNum: Q342
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