The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
Journal of marketing research, 2016-06, Vol.53 (3), p.297-318 [Peer Reviewed Journal]Copyright © 2016, American Marketing Association ;2016 American Marketing Association ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmr.14.0380
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