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Stavovi i potrošnja nautičara u Hrvatskoj : TOMAS Nautika Jahting 2012

info:eu-repo/semantics/institutionalAccess ;ISBN: 9789536145270 ;ISBN: 9536145278

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  • Title:
    Stavovi i potrošnja nautičara u Hrvatskoj : TOMAS Nautika Jahting 2012
  • Author: Marušić, Zrinka ; Horak, Siniša ; Sever, Ivan
  • Subjects: ankete ; DRUŠTVENE ZNANOSTI ; Ekonomija ; ITS: 2 ; KST: 81-8 ; nautički turizam ; Trgovina i turizam
  • Description: Istraživanje TOMAS NAUTIKA Jahting 2012. ili, punim nazivom, „Stavovi i potrošnja nautičara u Hrvatskoj“ je primarno istraživanje temeljeno na prikupljanju podataka izravno od gostiju-nautičara. Provodi se kontinuirano od 2001. godine, a u ljeto 2012. provedeno je četvrti put (2001., 2004., 2007. i 2012.). Metode provođenja istraživanja TOMAS NAUTIKA Jahting 2012. temelje se na općim metodama istraživanja TOMAS prilagođenim segmentu nautičke potražnje i predstavljaju preduvjet dobivanja pouzdanih i reprezentativnih procjena obilježja nautičke potražnje u Hrvatskoj. Sadržaj istraživanja TOMAS NAUTIKA Jahting 2012. obuhvaća: - sociodemografski profil nautičara koji posjećuju Hrvatsku u ljetnom razdoblju - glavna obilježja plovidbe i boravka u marinama i lukama otvorenim za javni promet - aktivnosti nautičara za vrijeme plovidbe i boravka u destinacijama na kopnu i otocima - izdaci nautičara i struktura izdataka - glavne prednosti i slabosti nautičke i ukupne hrvatske turističke ponude te - konkurentnost nautičke i ukupne hrvatske turističke ponude u odnosu na konkurentne inozemne nautičke destinacije. Upitnik, kao instrument prikupljanja podataka, je tiskan na jednom arku papira A3 formata, na jedanaest jezika. Podaci su se od ispitanika-nautičara prikupljali osobnim intervjuom. U istraživanju se koristio stratificirani slučajni uzorak. Prvi stratum bio je vlasništvo plovila, odnosno dizajnirana su dva uzorka: uzorak za nautičare u hrvatskom čarteru i uzorak za nautičare na plovilima u ostalim oblicima vlasništva. Osim vlasništva plovila, stratumi su bili mjeseci (lipanj do listopad) te zemlje porijekla nautičara (Hrvatska, Italija, Njemačka, Austrija, Slovenija, Mađarska, Velika Britanija, Češka, Francuska, Poljska, Slovačka, Nizozemska, Švedska i Rusija). U 2012. godini anketirano je ukupno 2.171 ispitanika-nautičara u razdoblju od lipnja do listopada. Anketiranje je provedeno u 25 marina i 8 luka otvorenih za javni promet duž obale i na otocima. Udio ispitanika u čarteru iznosi 49%. Usporedba strukture uzorka i ostvarenog prometa ukazuje na reprezentativnost uzorka za promatranu populaciju s obzirom na vrstu i duljinu plovila te zemlju porijekla nautičara u čarteru. Rezultati istraživanja objavljeni su u istoimenoj knjizi u izdanju Instituta za turizam. U knjizi su, osim opisa metoda istraživanja, glavnih rezultata i promjena u odnosu na 2007. godinu, u tablicama, na hrvatskom i engleskom jeziku, prikazani cjeloviti rezultati istraživanja. Sva obilježja potražnje obuhvaćena istraživanjem TOMAS NAUTIKA Jahting 2012. analizirana su prema vlasništvu plovila, zemlji porijekla nautičara (posebno za nautičare u čarteru i sve ostale) te prema dužini plovila. TOMAS NAUTICA Yachting 2012 (under the full name of ""Attitudes and expenditures of yachtsmen in Croatia"") is a primary research based on the collection of data directly from the tourists-yachtsmen. It is conducting continuously since 2001. The 2012 survey has been conducted for the fourth time (2001, 2004, 2007, and 2012). The survey methods, based on general methods of TOMAS surveys, are specifically adjusted for the segment of nautical-yachting tourism demand. The survey methods are a prerequisite of obtaining reliable and representative assessment of nautical-yachting demand characteristics in Croatia. The content of the TOMAS NAUTICA Yachting 2012 Survey includes: - socio-demographic profile of yachtsmen visiting the country in the summer time - the main characteristics of voyage and stay in marinas and ports - activities during the voyage, including on-shore activities - expenditures and their structure - the main strengths and weaknesses and the overall Croatian nautical tourism products and - competitiveness of the overall Croatian nautical tourism product in relation to competitive international sailing destination. The instrument of data collection was a questionnaire printed on a single sheet of A3 paper on eleven languages. Method of data collection was personal interview. A stratified random sample was used in the survey. First strata was defined by vessel’s ownership: yachtsmen in Croatian charter and yachtsmen on vessels in other forms of ownership. Further strata were defined by months (June to October) and country of origin of yachtsmen (Croatia, Italy, Germany, Austria, Slovenia, Hungary, Great Britain, Czech Republic, France, Poland, Slovakia, the Netherlands, Sweden and Russia). The total sample size was 2171 yachtsmen. The survey was conducted from June to October 2012 in 25 marinas and 8 town ports along the coast and on the islands. The share of respondents in charter is 49%. The sample is representative for the observed population with respect to the type and length of vessel and country of origin of yachtsmen in charter. The survey findings are published in the book of the same name, published by the Institute for Tourism. Besides the research methods, main results and major changes compared to 2007, all survey results are presented in tables (in Croatian and English). The survey results are presented by the vessel ownership (Croatian charter and yachtsmen on other vessels), country of origin (separately for Croatian charter and yachtsmen on other vessels) and by the length of vessel.
  • Publisher: Institut za turizam
  • Creation Date: 2012
  • Language: Croatian
  • Identifier: ISBN: 9789536145270
    ISBN: 9536145278
  • Source: DABAR Digital Academic Archives and Repositories
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