Teaching What Society Needs: “Hacking” an Introductory Marketing Course With Sustainability and Macromarketing
Journal of marketing education, 2022-12, Vol.44 (3), p.375-389 [Peer Reviewed Journal]The Author(s) 2021 ;ISSN: 0273-4753 ;EISSN: 1552-6550 ;DOI: 10.1177/02734753211058070
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