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Brand i karakteristike potrošača kao pokretača ponašanja prema globalnim i lokalnim brandovima

Zbornik radova Ekonomskog fakulteta u Rijeci, 2018, Vol.36 (2), p.619

ISSN: 1331-8004 ;EISSN: 1846-7520 ;DOI: 10.18045/zbefri.2018.2.619 ;CODEN: ZRHRFZ

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