The impact of negative customer engagement on market-based assets and financial performance
Journal of business research, 2022-01, Vol.138, p.422-435 [Peer Reviewed Journal]Attribution - NonCommercial ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2021.08.023
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