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Revenue and yield management: a perspective article

Tourism review (Association internationale d'experts scientifiques du tourisme), 2020-02, Vol.75 (1), p.294-298 [Peer Reviewed Journal]

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Title:
Revenue and yield management: a perspective article
Author: Viglia, Giampaolo ; Abrate, Graziano
Subjects: Artificial intelligence ; Automation ; Big Data ; Consumers ; Corporate culture ; Corporate profits ; Distribution channels ; Hotels & motels ; Inventory ; Real time ; Reputation management ; Revenue management
Is Part Of: Tourism review (Association internationale d'experts scientifiques du tourisme), 2020-02, Vol.75 (1), p.294-298
Description: Purpose This study aims to explain briefly the history and the future of revenue and yield management, offering a graphical visual model to identify the main internal and external elements to be faced by revenue managers. Design/methodology/approach Stemming from what happened in the past, the authors predict the key elements in revenue management moving forward. Findings The authors discuss four notable emerging themes for a fertile revenue management application: organizational culture; dynamic pricing, both in terms of intertemporal price discrimination and inventory controls; personalized pricing; and distribution channels. Originality/value The paper offers informative knowledge to revenue managers and academics working in the area of strategic yield and revenue management.
Publisher: Bingley: Emerald Publishing Limited
Language: English;French;German
Identifier: ISSN: 1660-5373
EISSN: 1759-8451
DOI: 10.1108/TR-04-2019-0117
Source: ProQuest Central

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