THE INFLUENCE OF PRICE AND PRODUCT INNOVATION ON THE PURCHASE INTENTION OF WULING ELECTRIC CARS WITH BRAND IMAGE AS AN INTERVENING VARIABLE: A STUDY ON PROSPECTIVE ELECTRIC CAR CONSUMERS IN EAST JAVA
International Journal of Business, Law, and Education (Online), 2023-07, Vol.4 (2), p.517-525 [Peer Reviewed Journal]EISSN: 2747-139X ;DOI: 10.56442/ijble.v4i2.207
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