Improving the Generalizabilityof the Efects of Sport Sponsorshipon Brand Awareness: A Longitudinal,Multilevel Perspective
Sport marketing quarterly, 2023-09, Vol.32 (3), p.235-245 [Peer Reviewed Journal]Copyright Fitness Information Technology, A Division of ICPE West Virginia University Sep 2023 ;ISSN: 1061-6934 ;EISSN: 1557-2528 ;DOI: 10.32731/SMQ.323.092023.05
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