What makes followers loyal? The role of influencer interactivity in building influencer brand equity
The journal of product & brand management, 2020-09, Vol.29 (6), p.803-814 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-02-2019-2280
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