What motivates members to transact on social C2C communities? A theoretical explanation
The Journal of consumer marketing, 2020-02, Vol.37 (4), p.399-411 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2019-3174
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