The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing
Asia Pacific journal of marketing and logistics, 2024-03, Vol.36 (3), p.599-621 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-01-2023-0079
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