The metaverse experience in luxury brands
Asia Pacific journal of marketing and logistics, 2023-11, Vol.35 (10), p.2501-2520 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-09-2022-0752
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