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Unlocking luxury purchase intentions in China: A study of consumer attitude, perceived value, and the moderating effect of perceived enjoyment

Acta psychologica, 2023-10, Vol.240, p.104048-104048, Article 104048 [Peer Reviewed Journal]

2023 The Authors ;ISSN: 0001-6918 ;EISSN: 1873-6297 ;DOI: 10.1016/j.actpsy.2023.104048

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