Factors affecting users’ stickiness of fitness apps: an empirical study based on the S-O-R perspective
International journal of sports marketing & sponsorship, 2022-08, Vol.23 (4), p.823-840 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1464-6668 ;EISSN: 2515-7841 ;DOI: 10.1108/IJSMS-06-2021-0123
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