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Live streaming commerce: a compulsive buying perspective

Management decision, 2023-11, Vol.61 (11), p.3278-3294 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-10-2022-1461

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