Family as a source of consumer-based brand equity
The journal of product & brand management, 2007-01, Vol.16 (3), p.188-199 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2007 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420710751564
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