Willingness to pay for socially responsible products: case of cotton apparel
The Journal of consumer marketing, 2011-08, Vol.28 (5), p.344-353 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761111149992
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