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Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions

Journal of open innovation, 2024-06, Vol.10 (2), Article 100256 [Peer Reviewed Journal]

2024 The Authors ;ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.1016/j.joitmc.2024.100256

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