From tablet to table: How augmented reality influences food desirability

Journal of the Academy of Marketing Science, 2023-05, Vol.51 (3), p.503-529 [Peer Reviewed Journal]

The Author(s) 2022 ;The Author(s) 2022. ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00919-x ;PMID: 36589144

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