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Investigating the mediating role of word of mouth advertising in the impact of travel agencies services on the customer's purchase intention

Pizhūhish/hā-yi mudīriyyat-i ̒umūmī (Online), 2023-05, Vol.16 (59), p.217-238 [Peer Reviewed Journal]

ISSN: 2538-3418 ;EISSN: 2676-7880 ;DOI: 10.22111/jmr.2022.40883.5674

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