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Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study

Marketing Instytucji Naukowych i Badawczych, 2023-12, Vol.50 (4), p.93-114 [Peer Reviewed Journal]

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Title:
Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study
Author: Diouani, Hela ; Bechelaghem, Khadidja ; Graa, Amel
Subjects: aspekt ekonomiczny ; attitude ; cel zakupu ; consumer behaviour ; counterfeit ; economic aspect ; M31 ; perceived risk ; podróbki ; postawa ; postrzegane ryzyko ; purchase intention ; zachowania konsumentów
Is Part Of: Marketing Instytucji Naukowych i Badawczych, 2023-12, Vol.50 (4), p.93-114
Description: The present research aimed to pinpoint the factors shaping attitudes towards counterfeiting and how these attitudes influence the intention to purchase counterfeit products. The work tries also to take a step back from previous research contributions, to develop a model for understanding attitudes towards counterfeit products. To achieve this aim, a quantitative study was undertaken using a questionnaire survey was administered to a sample of 250 women in Algeria. To assess our hypotheses, a structural equation modelling (SEM) was employed. Findings showed that factors such as insensitivity to counterfeiting, economic considerations as well as perceived risk directly impact the attitude towards counterfeiting
Publisher: Sciendo
Language: English
Identifier: ISSN: 2353-8414
EISSN: 2353-8414
DOI: 10.2478/minib-2023-0024
Source: De Gruyter Journals Open Access
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