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Network and International WeChat Agent Purchasing Business

SHS Web of Conferences, 2024, Vol.181, p.4014 [Peer Reviewed Journal]

2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202418104014

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  • Title:
    Network and International WeChat Agent Purchasing Business
  • Author: Li, Xiao ; Xiao, Luqi
  • Gu, J.
  • Subjects: Profits
  • Is Part Of: SHS Web of Conferences, 2024, Vol.181, p.4014
  • Description: With the development of globalization and the Internet, a new type of e-commerce, namely international WeChat agent Purchase (also known as “Daigou”), has achieved success. This is a kind of business that WeChat merchants represent their customers for overseas shopping. These sole proprietorships include a large number of international students, tourists, and long-term Chinese expatriates. They combine the networks of their purveyors and customers to sell foreign products on WeChat, the most popular national communication application and use the price difference between these products in China and other countries as a profit opportunity. In this case, the customer and the purchasing agents had become interconnected nodes and form a unique commercial operation mode, which is not only building a commercial network and constructing based on a kind of social network. Through this approach, the purchase agent established their own business and commercial system. This article will analyze the operation mode of its business and the method of purchase agents building their customer network, the profitability of companies in this business network, and the role of network in the profit-making.
  • Publisher: Les Ulis: EDP Sciences
  • Language: English
  • Identifier: ISSN: 2261-2424
    ISSN: 2416-5182
    EISSN: 2261-2424
    DOI: 10.1051/shsconf/202418104014
  • Source: EDP Open
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
    DOAJ Directory of Open Access Journals
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