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Facebook and luxury fashion brands: self-congruent posts and purchase intentions

Journal of Fashion Marketing and Management, 2020-04 [Peer Reviewed Journal]

Attribution-NonCommercial-NoDerivs 3.0 Ireland https://creativecommons.org/licenses/by-nc-nd/3.0/ie ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-09-2019-0215

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