Decoding underperformance of entrepreneurship at the bottom of the pyramid: a literature review of the field

New England journal of entrepreneurship, 2023-11, Vol.26 (2), p.88-106 [Peer Reviewed Journal]

Amber Y. Chang and Yalan Xu ;Amber Y. Chang and Yalan Xu. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2574-8904 ;ISSN: 1550-333X ;EISSN: 2574-8904 ;DOI: 10.1108/NEJE-10-2022-0093

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