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Analysis of the Characteristics of Digital Content with High Freedom in Interactive AVG Games

SHS Web of Conferences, 2022-01, Vol.148, p.02005 [Peer Reviewed Journal]

2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202214802005

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  • Title:
    Analysis of the Characteristics of Digital Content with High Freedom in Interactive AVG Games
  • Author: Wang, Siyu
  • Subjects: Games
  • Is Part Of: SHS Web of Conferences, 2022-01, Vol.148, p.02005
  • Description: With the growth of the female economy, many games have emerged in recent years that specifically focus on female players as their main customer group. A new form of game, the interactive AVG game, offers players higher autonomy and interactivity, attracting a large number of female players. This paper studies a popular interactive AVG game, Melody from Harem, based on its rich digital content, such as digital storytelling, game mechanics, spatial properties and game goals, to investigate the design strategies of games with female target user group. AVG games are currently in a double marginal position in the game industry and academic, but they have a higher user retention rate beyond that of mainstream games. Therefore, the research on AVG games is of great significance to the development of China’s female digital game market. The study found that interactive AVG games adopt the strategy of involving players in story narration, and through rich interactive game mechanics, appropriate setting of scenario element, both absolute and relative goals to ensure players’ interactivity, autonomy, immersion and pleasure value in the game, and ensure that the game can gain high user stickiness with players’ loyalty. With the development of women’s games, the excessive sexualization of female images in traditional digital games has been corrected, but it has not completely disappeared, and female stereotypes can still be seen in some games.
  • Publisher: Les Ulis: EDP Sciences
  • Language: English
  • Identifier: ISSN: 2416-5182
    EISSN: 2261-2424
    DOI: 10.1051/shsconf/202214802005
  • Source: Open Access: EDP Open
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
    DOAJ Directory of Open Access Journals

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