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The Marketing of Canadian University Rankings: A Misadventure Now 24 Years Old

Collected essays on learning and teaching, 2016-06, Vol.9, p.227-236 [Peer Reviewed Journal]

ISSN: 2368-4526 ;EISSN: 2368-4526 ;DOI: 10.22329/celt.v9i0.4434

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Title:
The Marketing of Canadian University Rankings: A Misadventure Now 24 Years Old
Author: Cramer, Ken ; Page, Stewart ; Burrows, Vanessa ; Lamoureux, Chastine ; Mackay, Sarah ; Pedri, Victoria ; Pschibul, Rebecca
Subjects: Annual Reports ; Canada ; Classification ; Correlation ; Doctoral Programs ; Evaluation Problems ; Foreign Countries ; Institutional Advancement ; Maclean's ; Medical Education ; Multivariate Analysis ; rankings ; Statistical Analysis ; student welfare ; Tables (Data) ; Test Reliability ; Test Validity ; Undergraduate Study ; Universities
Is Part Of: Collected essays on learning and teaching, 2016-06, Vol.9, p.227-236
Description: Based on analyses of Maclean’s ranking data pertaining to Canadian universities published over the last 24 years, we present a summary of statistical findings of annual ranking exercises, as well as discussion about their current status and the effects upon student welfare. Some illustrative tables are also presented. Using correlational and cluster analyses, for each year, we have found largely nonsignificant, inconsistent, and uninterpretable relations between rank standings of universities and Maclean’s main measures, as well as between rank standings and the many specific indices used to generate these standings. In our opinion, when assessed in terms of their empirical characteristics, the annual data show generally that this system of ranking is highly limited in terms of its practical or academic value to students. Among other difficulties with the interpretation of ranks, we also discuss the possibility that ranking exercises have unintended, though potentially serious, negative consequences for the intellectual and personal welfare of students.
Publisher: Society for Teaching and Learning in Higher Education
Language: English
Identifier: ISSN: 2368-4526
EISSN: 2368-4526
DOI: 10.22329/celt.v9i0.4434
Source: ERIC Full Text Only (Discovery)
Alma/SFX Local Collection
DOAJ Directory of Open Access Journals

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The Marketing of Canadian University Rankings: A Misadventure Now 24 Years Old

ISSN: 2368-4526 ;EISSN: 2368-4526 ;DOI: 10.22329/celt.v9i0.4434

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