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Control Interactions in the Theory of Planned Behavior: Rethinking the Role of Subjective Norm

Europe's journal of psychology, 2020-08, Vol.16 (3), p.401-417 [Peer Reviewed Journal]

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Title:
Control Interactions in the Theory of Planned Behavior: Rethinking the Role of Subjective Norm
Author: La Barbera, Francesco ; Ajzen, Icek
Subjects: attitude ; interaction effects ; moderation ; perceived behavioral control ; Research Reports ; subjective norm ; tpb
Is Part Of: Europe's journal of psychology, 2020-08, Vol.16 (3), p.401-417
Description: Research with the theory of planned behavior (TPB) has typically treated attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) as independent predictors of intention (INT). However, theoretically, PBC moderates the effects of ATT and SN on intention. In three studies dealing with different behaviors (voting, reducing household waste, and energy consumption) we show that greater PBC tends to strengthen the relative importance of ATT in the prediction of intention, whereas it tends to weaken the relative importance of SN. The latter pattern was observed in relation to injunctive as well as descriptive subjective norms, and it may help explain the relatively weak relation between SN and INT frequently observed in TPB studies.
Publisher: Germany: PsychOpen
Language: English
Identifier: ISSN: 1841-0413
EISSN: 1841-0413
DOI: 10.5964/ejop.v16i3.2056
PMID: 33680190
Source: GFMER Free Medical Journals
PubMed Central
ROAD: Directory of Open Access Scholarly Resources
DOAJ Directory of Open Access Journals

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