Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?

Business Systems Research, 2023-12, Vol.14 (2), p.158-172 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1847-8344 ;EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0017

Full text available