Moderating Effects of Sales Promotion Types
BAR, Brazilian administration review, 2015-04, Vol.12 (2), p.169-189 [Peer Reviewed Journal]COPYRIGHT 2015 Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao-ANPAD ;Copyright Associação Nacional de Pós-Graduação e Pesquisa em Administração Apr-Jun 2015 ;This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. ;ISSN: 1807-7692 ;EISSN: 1807-7692 ;DOI: 10.1590/1807-7692bar2015140057
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