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Purchase Intention in Luxury Food: The Role of Materialism, Social Comparison, and Bandwagon Effect

Jurnal manajemen teori dan terapan (Online), 2024-03, Vol.17 (1), p.55-69 [Peer Reviewed Journal]

ISSN: 1979-3650 ;EISSN: 2548-2149 ;DOI: 10.20473/jmtt.v17i1.52307

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