Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Management & marketing (Bucharest, Romania), 2023-12, Vol.18 (1), p.474-495 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0026

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