Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes
کاوشهای مدیریت بازرگانی, 2021-02, Vol.12 (24), p.347-368 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2021.1591
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