The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory
Jurnal Aplikasi Manajemen, 2024-03, Vol.22 (1), p.46-61 [Peer Reviewed Journal]ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2024.022.01.04
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