Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement

Electronic markets, 2024-12, Vol.34 (1), p.8, Article 8 [Peer Reviewed Journal]

The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1019-6781 ;EISSN: 1422-8890 ;DOI: 10.1007/s12525-023-00679-8

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