Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City)
New marketing research journal, 2023-02, Vol.12 (4), p.29-50EISSN: 2228-7744 ;DOI: 10.22108/nmrj.2022.133706.2703
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