The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather)
Mudīriyyat-i bahrahvarī, 2020-03, Vol.14 (1(52)بهار), p.117-142 [Peer Reviewed Journal]ISSN: 2716-9979 ;EISSN: 2476-7298 ;DOI: 10.30495/qjopm.2020.1864088.2398
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