Factors influencing popularity of branded content in Facebook fan pages
Attribution-NonCommercial-NoDerivs 3.0 Spain info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ;ISSN: 0263-2373 ;EISSN: 1873-5681 ;DOI: 10.1016/j.emj.2014.05.001
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