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Understanding of Loyalty Programs’ Participation Rules

Revista brasileira de gestão de negócios, 2013, p.489-503 [Peer Reviewed Journal]

ISSN: 1806-4892 ;EISSN: 1983-0807 ;DOI: 10.7819/rbgn.v15i49.1410

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  • Title:
    Understanding of Loyalty Programs’ Participation Rules
  • Author: Lima, Lunie Imamura de ; Steiner Neto, Pedro José
  • Is Part Of: Revista brasileira de gestão de negócios, 2013, p.489-503
  • Language: English
  • Identifier: ISSN: 1806-4892
    EISSN: 1983-0807
    DOI: 10.7819/rbgn.v15i49.1410
  • Source: ProQuest Central
    DOAJ Directory of Open Access Journals
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