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Business Strategy, State-Owned Equity and Cost Stickiness: Evidence from Chinese Firms
Sustainability, 2020-03, Vol.12 (5), p.1850
[Peer Reviewed Journal]
ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su12051850
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Title:
Business Strategy, State-Owned Equity and Cost Stickiness: Evidence from Chinese Firms
Author:
Zhong, Tingyong
;
Sun, Fangcheng
;
Zhou, Haiyan
;
Lee, Jeoung Yul
Is Part Of:
Sustainability, 2020-03, Vol.12 (5), p.1850
Description:
This paper investigates the relationship between business strategy and cost stickiness under different ownership. Using the data from listed firms in China from 2002 to 2015, we find that first, firms with different strategies exhibit different cost behavior. The cost stickiness of choosing a differentiation strategy is higher than that of choosing a low-cost strategy. Second, management expectations will affect cost stickiness. Optimistic expectations will increase cost stickiness, while pessimistic expectations will reduce cost stickiness. Third, management expectations can adjust the relationship between business strategy and cost stickiness in terms of government-created advantages (GCAs). If management expectations tend to be optimistic, the cost stickiness is higher with a differentiation strategy than with a low-cost strategy. If management expectations tend to be pessimistic, then cost stickiness is higher with a low-cost strategy than with a differentiation strategy. Finally, the state-owned equity affects the extent of the effect of a differentiation strategy on cost stickiness. State-owned firms, which receive more GCAs than non-state-owned firms, have stronger cost stickiness than non-state-owned firms, even if both categories of firms use more differentiation strategy.
Language:
English
Identifier:
ISSN: 2071-1050
EISSN: 2071-1050
DOI: 10.3390/su12051850
Source:
Geneva Foundation Free Medical Journals at publisher websites
ROAD: Directory of Open Access Scholarly Resources
ProQuest Central
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