Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions
Journal of retailing, 2022-12, Vol.98 (4), p.741-758 [Peer Reviewed Journal]2022 ;Copyright Elsevier Limited Dec 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.06.003
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