Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation
Journal of business research, 2011-02, Vol.64 (2), p.220-226
[Peer Reviewed Journal]
ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2010.02.007
Digital Resources/Online E-Resources